Twitter a very important social networking site for its Tweets in General Elections
According to recent UK research, a popular microblogging service could be very useful for political parties to appeal to young voters ahead of the general election. 18 to 34-year-olds who use Twitter were surveyed, and almost half of them said they had become interested in or joined a political or social cause with the help of Twitter, while 37% said they used it to monitor political information.
1/3 of respondents had changed their vote from one party to another, almost half of them had reconsidered their views thanks to Twitter, and 1/5 said they were still undecided.
Twitter has over 15 million British users, but its power over voting intentions has always been disputed. For example, during the campaigning for Scotland’s independence referendum, the “yes” campaign prevailed on social media, but this didn’t translate into real votes.
Apparently, young users were less likely to vote – 74% of them are going to vote in the next election, while for the rest of citizens this figure is 83%. Actual voter turnout in the United Kingdom in 2010 was around 65%.
So, Twitter is largely recognized as a place where the live conversation about the election is happening. 70% of respondents said they use the platform to know news in a “simple to understand way”; 66% – to “get a more honest and unpolished perspective on politics”; and 44% believe they can find genuinely unbiased coverage on Twitter.
On the other hand, the politicians claim that it is getting harder and harder for them to campaign in elections due to conspiracy theories on social media, as the voters today are increasingly getting their information from Facebook and Twitter
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